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Summer is just about over and Autumn starts September 22nd! September is Self-Improvement Month. 

We start the month honoring you on Labor Day (Sept. 4th). Take an extra day of rest or schedule that last summer trip! But remember, don’t let life pass you by. Connect with and learn from your elders on Grandparents Day

(Sept. 10th).


There is helpful information and useful tips in this month’s e-zine! Watch the Tip of the Month video to learn how to Color Code your service groups and read the Product Alert section to find out about our fast and secure 4 Core Cloud Hosting!


Check out the featured article to discover ways you can effectively plan your medi spa’s Holiday Success.


We wish you a happy and productive September from Blake and the Team!


This video will show you how to Color Code your service groups in MDware!


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Secrets To Successful Event Planning Webinar



Attention Spa and Medi Spa Owners!

Are Your Events Generating Revenue For You?

If you are looking for ways to improve your events, join us

On Sept. 6th at 3 p.m. Eastern and discover Secrets to Successful Event Planning and Learn How to Make Thousands

With Your Next Event!

What You‘ll Gain:

1. Strategies to market your event

2. Increased attendance at events

3. Maximized revenue generation

You’ll learn how to:

1. Write an invitation

2. Plan and prepare for the event

3. Create offers that sell
4. Assign team responsibilities and goals
5. Implement marketing secrets that will entice your guests to purchase your           offers
6. Set up bartering arrangements
7. Involve brand participations
8. Make sales & hit your targets

What you’ll receive:

• An event To Do Planning List

• A link of the webinar, so you can watch and listen at anytime




Long Beach Spa Show: September 10th & 11th – Booth 524

San Jose AmSpa Show: September 19th & 20th


Planning Your Spa’s Holiday Success

The big mistake spa and medi spa professionals make is that they wait until the last minute to plan their holiday success. In this article, you will discover 8 Essential Steps to Ensure Your Holiday Success.

 1. Merchandising Mix 
Decide what new gift items you want to offer and order them now. Create a festive way to display them. Bundling a few items together is a good idea. Make sure the packaging is attractive and irresistible. You want low, medium and high price points in order to satisfy all your clients. Run reports to determine what sold very well for you last year and do something similar. Don’t get stocked up on only skin care. Combine skin care with other items like CDs, bath products, accessories, candles, books, etc. Get creative and involve your team in the process. If they are sold on the items, your team is more likely to promote and sell them.

2. Gift Card Packages 
Gift card sales are always a big hit during the holidays. Here is a tip on how to maximize your gift card sales: Don’t sell gift cards alone. Create three to four packages of gift cards and include product gifts in each one. Instead of someone just buying a gift card, they are able to buy a gift with the card. Create a flyer featuring 3 or 4 packages. Make sure they are at different price points. Display the gifts in a prominent area within the medi spa to attract attention and make people aware of the packages. This really works! You can increase your gift card sales tremendously.

3. Decorating your Medi Spa 
Make your medi spa ambiance festive! Remember, less is more. Include your products within the decorations. A simple thing to do is to display beautifully wrapped packages with ribbons especially by the gift card area. Have fun and get creative!

4. Holiday Event 
What a great way to thank all your clients and generate revenue at the same time! Planning a holiday party should involve the whole team. I can write an entire article about this topic alone. To summarize, you will need to do an invitation, barter all your food and drinks, decide on which treatments you want to feature in each room. Most importantly, set a target as to how much business you want to generate. One key point is to give each guest when they walk in “medi spa dollars” that are good only during the event. Medi spa dollars are used towards a variety of items you are offering on that day. At events like this, depending on how many people you invite, thousands of dollars in sales can be generated.

5. E-newsletter 
Prepare and send out gift card promotions via e-mail. Inform your clients of all the fun and exciting things you have going on this season. Include some medi spa cuisine recipes and tips on how to stay healthy during the Holiday season. If you don’t have an e-newsletter, checkout the DoneForMeSpaMarketing.com website so we can create a newsletter for you!

6. Special Client Gifts 
We all have special clients that spend a lot of money. You want to show your appreciation with some sort of gift. Let them know they are special to you! If you attended the Book Writing Seminar, we offer and published your book so you can give it as a gift to your VIP clients.

7. Team Targets 
Set team targets for service, retail, and gift card package sales. Make it a contest and give the winners or whoever reaches the target something special. Get the team excited about the opportunities you have.

8. Team Party 
A Team Appreciation Party is a must! Do something special to let them know how valued they are!

Get started now. Need help? Set up a private coaching call with me.


Article by Dori Soukup, author, speaker, consultant and founder of InSPAration Management.

Click Here to receive Dori’s book, Spa Business Secrets to Increase Profits.

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