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Goblins, ghosts, ghouls, oh my! Halloween is around the corner but there is so much to be excited for in October. We welcome basketball and hockey back to the calendars, and sit not-so-patiently through nine innings of the World Series.

Here’s a quick Tip of the Month on Instant Messaging.

Also, the Feature Spotlight is on Online Booking, which features a NEW team login page.

Definitely take time to read the Featured Article and discover How To Fish For The Right Fish and generate more revenue.

Wishing you a productive October from Blake and the Team!


Watch this video to learn how to use instant

messages on your MDware program.


AmSpa Nashville: October 15-16, 2018


Exciting news!


There’s a new team login for online booking!

We have redesigned the online booking team login page with a fresh new look and the ability to book time off remotely as well.

Contact your MDware Representative today to learn more!


How To Fish For The Right Fish

By: Dori Soukup


Not all fish are created equally. You hear me talking and writing about not discounting, playing the price war games and to raise your prices. 

Why? Because if you go fishing for the right fish you can make more, work less, be happy and have more balance in your life.


If you want to work less and make more, you have to set the right foundation. Here are 4 steps you need to take to make sure you are fishing for the right fish:

1. Assess the type of fish you have now 

You need to know what kind of fish you have now. Do you currently have Bass, Salmon, Grouper or Bottom Feeders? How much are people spending on average with you?

2. Set a new goal of how much
you want each client to spend
Knowing how much each client needs to spend and sharing that with your team will give you the awareness of what actions you and your team need to focus on to reach your goals.


3. Identify your new target market
Know your new demographics. Who are they? What do they do for work? Gender? Age? Where do they live? Where do they go to eat, shop and play? The more you know about them, the better off you are.

4. Go Fishin!
Now that you know what you want, it’s time to put up the sign “Gone Fishin!” You need to go and hook them. Hook them on what you offer, your expertise, your image, your brand.


The best way to hook the right fish is the right bait. In this case, you are the bait. But if they don’t see you, they won’t get hooked. That is why you need to be an influencer. When your positioning is spot on, you are known in the community as the expert, the go-to person, the best of the best! Now, you are great bait … and the right fish are going to be drawn to you!

How do you become an influencer? Start speaking, write a book or articles, host educational events. Watch this webinar and begin charting a new path for success!

Need help? We invite you to join us for the next events we are hosting to help you improve your positioning and start attracting the right type of fish.

Write a Book in one Weekend!
Learn more at

The Millionaires’ Circle. Start attracting affluent clientele and make more money. Stop spinning your wheels or trying to reinvent the wheel. Let us help you live the life you deserve! Learn more at Millionaires’ Circle.


Article by Dori Soukup. Author, speaker, consultant and founder of InSPAration Management.


Click Here to receive Dori’s book, Spa Business Secrets to Increase Profits.

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