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November is notorious for turkey, pie and Black Friday. Thanksgiving is always a good reminder to voice thankfulness every year. As we sit around a table filled with good food (did we mention pie?), and family and friends, please make sure those special people in your life know you’re thankful for them. After all, what is life without those who mean the most to us (and a little shopping for Black Friday, Small Business Saturday and Cyber Monday)?

Here’s a quick Tip of the Month on Client Merge.

Also, The Feature Spotlight is on the new Google Cloud Backup System, which automatically backs up your database every night!

Finally, read the Featured Article on Imagining Your Business PROFITABLE and ON AUTO PILOT.

Wishing you a productive November from Blake and the Team!

Watch this video to learn how to merge

clients in your MDware software.


AmSpa Orlando: November 5-6, 2018

The Aesthetic Academy in Carlsbad, California: November 17-18, 2018


Are you doing backups? You can with the new Google Cloud Backup System! Many people think they are doing proper backups and they are not! We automatically back up your database every night to the most secure Google cloud server for ONLY $19.

Please contact your MDware sales rep for more information about this new release!


Imagine Your Business PROFITABLE


By: Dori Soukup


Entrepreneurs work hard. Why do I say that? Because most don’t have a proven-effective business model in writing and outlining all their systems, structures, policies, procedures, training, etc. 

They are always repeating themselves and doing things in an inconsistent manner.


For example, during a private coaching call recently, a client was expressing frustration with the fact that she had to train yet another new employee, and it will take a lot of her time. I asked her if she has a training manual for that position. The answer was no.  

This is a new client to us, but she is not new to her business. As a matter of fact, she has been in business for nine years. After nine years, she still does not have departmental manuals. She is working too hard. 

What plan did we come up with to help free her from the repetitive tasks that took up days for her to complete? 

Are you in the same situation? If you are re-inventing the wheel all the time, you are working too hard. 

I encourage you to implement a proven effective Medi Spa and Spa business model so your business can be on AUTO PILOT and profitable. 

6 Steps to Creating an Effective Medi Spa or Spa Business Model
1. Establish Structure
2. Define your Spa and Medi Spa departments. Identify your department leads
3. Publish Departmental Training Manuals for each department
4. Systems and Operational Guidelines by department
5. Training – Technical & Business
6. Measurement – Evaluation, Consequences and Efforts for continuous improvement

Establishing structure gives the entire team clarity as to how your organization operates. Without it, you have chaos.

Every business has four main departments:
I. Operations
II. Sales
III. Marketing
IV. Finance

It’s best to have department manuals for each division of your company. Establish chains of command in order for your team to know who to go to with issues, training, coaching and help. Who will train them, evaluate them, mentor them, etc.?

If you want your business to succeed, you need written departmental manuals.

Here is a list of must-have manuals:
I.  Orientation & Employee Manual
II.  Business Plan Manual
III. Therapist Manual
IV.  Guest Relations Department Manual
V.  Sales Manual
VI.  Guest Consultation Manual
VII. Marketing Plan Manual
VIII. Team Building Manual
IX. Support Team Manual

When you have clarity by department and train from effective, well-defined manuals, you will have solid structure, consistency and growth!

Don’t reinvent the wheel if you are looking for an effective business model. Check out the Medi Spa and Day Spa Manuals we have for your business.


Article by Dori Soukup. Author, speaker, consultant and founder of InSPAration Management.


Click Here to receive Dori’s book, Spa Business Secrets to Increase Profits.

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