Cookie Policy
Title: Cookie Policy
Last updated: November 24, 2025
1. Introduction
This Cookie Policy explains how MDware Software Inc. (“MDware”, “we”, “us” or “our”) uses cookies and similar technologies on our website (the “Site”).
We use cookies to help our Site function, to understand how visitors use it, and to support our marketing and customer support efforts. This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, and protect personal information.
By continuing to browse or use our Site, you agree that we can store and access cookies as described in this policy, unless you have disabled them using your browser settings or our cookie preference tools (where available).
2. What are cookies?
Cookies are small text files that a website stores on your device (computer, tablet, or smartphone) when you visit. Cookies are widely used to make websites work, or work more efficiently, and to provide information to the website owner.
We may also use related technologies such as pixels, web beacons, tags, and local storage. In this Cookie Policy, we refer to all of these technologies collectively as “cookies.”
3. Types of cookies we use
We use both first-party cookies (set by MDware) and third-party cookies (set by our service providers, such as analytics and advertising platforms).
(a) Strictly Necessary Cookies
These cookies are essential for the operation of the Site and cannot be switched off in our systems. They are usually set in response to actions you take, such as:
- Navigating between pages
- Submitting forms (e.g., contact forms, demo requests)
- Managing your cookie preferences
- Ensuring Site security and basic functionality
You can set your browser to block these cookies, but if you do, parts of the Site may not function properly.
(b) Performance & Analytics Cookies
These cookies help us understand how visitors use our Site so we can improve it. We use tools such as:
- Google Analytics 4 (GA4)
- HubSpot analytics
These cookies may collect information like:
- Pages visited and time spent on each page
- Links clicked and navigation flows
- Referring URLs (e.g., which campaign or site you arrived from)
- General information about your device and browser
The information collected is typically aggregated and does not directly identify you. We use it to understand which content is most useful, diagnose technical issues, and optimize the Site.
(c) Functional Cookies
Functional cookies allow our Site to provide enhanced functionality and personalization. This may include:
- Remembering your form inputs or basic preferences
- Supporting embedded HubSpot forms
- Enabling our live chat tools so you can communicate with us in real time
If you disable these cookies, some features—such as live chat or pre-filled forms—may not work as intended.
(d) Advertising & Marketing Cookies
We use advertising and marketing cookies to help us show relevant MDware ads to people who may be interested in our services and to measure the performance of our marketing campaigns. This may include:
- Meta (Facebook) Pixel
- LinkedIn Insight Tag
- HubSpot tracking for marketing automation and campaign measurement
These cookies can:
- Track when you visit our Site and certain pages
- Help us build audiences for advertising (for example, people who visited our pricing or demo pages)
- Measure whether our campaigns led to actions on our Site (such as a demo request)
You may see MDware ads on other websites or platforms (such as Facebook or LinkedIn) because of remarketing/retargeting enabled by these cookies.
If you opt out of these cookies, you may still see online ads, but they may be less tailored to your interests.
4. Examples of cookies we may use
The specific cookies used on our Site may change over time as we update our tools and services. In general, they fall into these categories:
- Essential / Strictly Necessary – security, basic site functionality, cookie preferences
- Analytics / Performance – GA4, HubSpot analytics
- Functional – live chat cookies, form and preference cookies
- Advertising / Marketing – Meta Pixel, LinkedIn Insight Tag, HubSpot marketing cookies
Where required by law, we will obtain your consent before placing non-essential cookies (such as analytics or advertising cookies) on your device.
5. How to manage cookies
You can control and manage cookies in several ways.
(a) Browser settings
Most web browsers allow you to:
- View cookies stored on your device
- Delete cookies
- Block cookies from all or specific websites
- Set preferences for how cookies are handled
Please note that if you block or delete cookies, parts of the Site may not function correctly.
To find out more, you can refer to the help section of your browser (e.g., Chrome, Firefox, Safari, Edge).
(b) Cookie banner / preference tools
If our Site presents a cookie banner or preference center, you can use it to accept or reject certain categories of cookies (other than strictly necessary cookies, which are always on).
You can usually update your preferences by revisiting the banner or settings link at the bottom of the Site (where available).
(c) Third-party opt-out options
Some third-party services offer their own opt-out mechanisms. For example:
- Google provides tools to control how your data is used in Analytics and advertising.
- Meta and LinkedIn provide ad preference controls within their respective platforms.
You can also visit industry opt-out pages (such as the Digital Advertising Alliance sites) where available.
6. Cookies and personal information
Some cookies may collect information that can be considered personal information (for example, IP address or identifiers linked to your browser). When that happens, we treat the information as personal information and handle it in accordance with our Privacy Policy and applicable privacy laws in Canada and the United States.
7. Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we do, we will update the “Last updated” date at the top of this page. In some cases, we may provide additional notice (such as a banner on the Site).
8. How to contact us
If you have any questions about how we use cookies or this Cookie Policy, please contact us:
MDware Software Inc.
1788 Drew Rd
Mississauga, ON
Canada
Email: support@mdware.com
Phone: (905) 362-4363